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Cross-Functional Creative Operations

Providing a clearer operating model for a multidisciplinary creative services team.

Role · Creative Services Manager Scope · Design and editorial teams Timeline · Eight months Organization · NRG

From 300+ open records to one clear workflow.

12 people · 3 managers · ~70 stakeholders

INTAKEROUTINGIN PROGRESSREVIEWAPPROVED

Original materials are confidential. I’m happy to walk through the work in conversation.

CONTEXT & CHALLENGE

As Creative Services Manager at NRG, I led a 12-person design and editorial organization, with three managers reporting directly to me. The inherited project-management system held more than 300 records in mixed or unclear stages, a clear signal of workflow gaps. Publishing schedules spanned multiple business units and roughly 70 internal and external stakeholders, exposing issues in visibility, intake, prioritization and routing.

WHAT I LED

I managed the enterprise content calendar across social media, web articles, video, cultural acknowledgements and email campaigns, serving as the final editorial and brand-quality checkpoint before publication. I coached three managers on delegation, feedback, prioritization and communication.

Using a portfolio assessment to identify workflow and governance needs, I designed a future-state governance model covering intake, stakeholder routing, project stages, timelines, prioritization criteria and approval gates. I presented the plan to approximately 40 stakeholders to align internal leaders.

IMPACT
12
person design and editorial organization led
300+
project records assessed
~40
stakeholders aligned on a governance plan

The operating cadence gave leaders a coordinated publishing view and a consistent quality checkpoint across channels. The governance plan gave stakeholders a documented model for a more efficient workflow.

DELIVERABLES
Enterprise content calendarEditorial and brand reviewPlanning cadenceGovernance planProposed future-state workflow
GOVERNANCE MODEL

A clear path from request to publication.

StreamlinedIntake
IntelligentStakeholder routing
StructuredProject stages
PredictableTimelines
Data-drivenPrioritization criteria
AcceleratedApproval gates
RELATED SERVICES Creative Operations & AI Workflow Optimization Fractional Creative & Brand Leadership
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