Post-Merger Global Rebrand

Uniting two established organizations under one future-facing global identity.

Role · Global Creative Director Scope · Global post-merger rebrand Timeline · February – July 2024 Organization · TGS

CONTEXT & CHALLENGE

The merger of TGS and PGS joined two established companies with distinct identities, cultures and marketing systems. The combined organization needed one modern brand, launched globally on a fixed Day 1 deadline less than six months away.

WHAT I LED

As Global Creative Director, I directed designers from both organizations and one agency partner. I set the creative direction for the core visual system (grid, color palette and typography) and oversaw a full template suite, from presentations and advertising to tradeshow materials and stationery.

I also directed the creation of the logo, digital assets for tgs.com and every major Day 1 deliverable, using a modular system and a rollout phased by business priority. Beyond digital and print, I oversaw the rebranding of all TGS and PGS office buildings and vessels worldwide.

IMPACT

months from merger to launch

Day 1

every priority asset launched on time

2025

Lantern Award, highest honor in Rebrand

Every priority asset launched on July 1, 2024. Executive feedback and employee adoption were strong, brand execution became more consistent across global offices. The work earned the 2025 Lantern Award, the highest honor in the Rebrand category.

DELIVERABLES

Global identity systemBrand guidelinesDigital assetsEvent graphics and advertisingFull suite of presentation templatesCorporate collateralOffice and vessel rebranding

THE VISUAL SYSTEM