Amie Johnson smiling, seated on a white sofa in front of a tall paned window

Hello. I’m Amie.

For more than 25 years, I’ve worked where brand, business and creative leadership meet. Over that time, I’ve learned that great brands aren’t built by accident—and they’re never just a logo or a set of guidelines. They’re the sum of every message, every interaction, every experience someone has with an organization.

CONNECT ON LINKEDIN

My work lives in that space between what people see and what makes it possible.

I help organizations bring clarity to complexity, strengthen their creative foundations and build the systems that allow teams to do their best work.

Sometimes that means shaping the creative direction of a global brand. Sometimes it’s building the infrastructure that helps thousands of employees communicate consistently. Other times, it’s leading a team through change, improving workflows or helping leaders understand what needs to evolve for the next stage of growth.

EXPERTISE

Brand Transformation

Cross-Functional Leadership

Executive/Investor Communications

Operational Excellence

Organizational Self-Service Enablement

AI-Enabled Productivity Workflows

A career built on meaningful change.

25+
Years of Experience
Leading brands, teams and transformations.
15
Top Industry Awards
Recognized for strategic creative work.
100+
Events Supported per Year
11
Corporate Reports
Annual and sustainability reporting.

At the core, I believe creative teams are strategic partners.

They elevate communication, protect the brand and create the operational backbone that keeps the business moving forward without sacrificing quality.

MY APPROACH

Creative instinct, operational discipline.

My approach blends creative instinct with operational discipline—supported by decades of experience in design and brand leadership, the business perspective of an MBA and the structured thinking of a PMP®. I’m always looking beyond the deliverable to the larger system it lives in.

That’s the work I love. And after all these years, I’m still energized by the same thing: seeing what something could become—and helping build the path to get it there.

AMIE JOHNSON
Amie with her husband and three sons in a white paneled studio, one son held playfully upside down
BEYOND WORK

The work is important. So is the life around it.

When I’m not working, I enjoy volunteering with the Junior League of Houston, serving local and global communities through mission work, enjoying a plethora of creative hobbies and spending time with my husband and our three energetic sons. And when I can steal a quiet moment to myself, you’ll usually find me with a good book and a Starbucks Chai Tea Latte in hand.

LET’S TALK

Building something that needs equal parts vision and rigor?

I’d welcome the conversation.

WORK WITH AMIE